Plex
Redesigning Social Discovery: Enhancing How Friends Connect and Share Entertainment
UX Research
Prototyping
Visual Design
ROLE
UX Consultant
TEAM
7 Consultants
Mustang Consulting
DURATION
8 weeks
TOOLS
Figma
FigJam
Qualtrics
BACKGROUND:
ENHANCING SOCIAL STREAMING EXPERIENCE
Plex, a popular streaming platform known for its versatile media library and customization options, wanted to elevate the social aspect of their service. Their "Discover Together" page allowed users to rate, review, and discuss movies with friends but lacked the engagement features needed for a truly seamless social experience.
WHAT I DID:
Turning Insights into Interaction: Redesigning for Seamless Social Discovery on Plex
To address these challenges, I conducted 10+ usability and tree testing sessions and analyzed data from over 200 survey respondents to assess the page's information architecture, navigability, and overall usability. Through this extensive research, I identified key pain points that hindered users' ability to easily find, share, and discuss content. Using these insights, I redesigned the "Discover Together" page and workflow, transforming it into a more intuitive, interactive space that enhances collaborative content discovery and users' social engagement with the platform. With my team of 7 consultants we came up with a final deliverable encapsulating user insights, design and marketing recommendations.
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